For this project, I developed a new product line within Williams Sonoma, Williams Sonoma Organic Kitchen, focusing on premium organic ingredients. The design objective was to create packaging that is elegant, contemporary, and refined while maintaining a strong connection to the Williams Sonoma brand.

The packaging features a minimal and clean aesthetic with a bold yet sophisticated color palette of forest green, marigold yellow, and sky blue, reflecting freshness and quality. A custom Williams Sonoma pattern subtly reinforces brand identity, adding depth to the design. The collection includes packaging for three in-store products and a branded shopping bag, ensuring a cohesive and visually engaging presence in retail environments.