In this project I designed the visual identity, branding and packaging for an eco-friendly interior and exterior house paint brand. The target audience for Minerale are individuals with a positive world view that value beauty, history, and tradition. The design inspiration is drawn from Axel Vervoordt’s design philosophy which emphasizes a wabi sabi, atmospheric and rustic elegant feel. I wanted to create a visual identity that was serene and moody with a focus on wabi sabi, a concept I love exploring in my work.

The deliverables of this project included packaging for the paint product, paint swatch books, paint product labels, product tags and a packaging solution that would hold everything, all designed to reflect the eco-friendly and elegant nature of the product.