The project objective was to create a futuristic company and product concept and create a visual identity around it. I created a futuristic tech-wellness company that offers contact lenses specifically designed to enhance meditation practices. The contact lenses are a unique way to maintain mindfulness. The primary audience for this project included those interested in wellness, meditation, and mindfulness with a desire to seek awareness in their personal lives. 

The design objective was to have calming design elements and photography that invokes feelings of peace and serenity, and encourages the viewer to imagine themselves using the contact lenses in a peaceful setting. The ultimate goal was to enchant and engage the viewer enough that they would visit the company’s website and social media platforms, ultimately leading to an interest in using their product. The final deliverables included a visual identity with a logo, brochure and posters, all with a calming and uplifting aesthetic.